AI training in marketing

From Product Information to Brief

We select the material that the company can provide to participants, and the intended audience of the communication. The author defines the audience question and the purpose of the text. It separates confirmed information from proposals requiring verification by the person responsible for the product.

Let's assume that the service description mentions preparing a report once a month, and the generated text promises a constant overview of results. The participant should find this change and correct the promise. Simply smoothing the style would leave the material with information the company did not confirm. On a fictional brief, such discrepancies can be practiced without using confidential campaign plans.

Editing for a Specific Channel

The next part concerns shortening and expanding content. Participants can prepare a page fragment and a message directed at it. They check whether the shortened version maintains the offer conditions and whether it refers to the material answering the audience's question.

In the discussion, the facilitator points out general statements, repetitions, and promises without a basis. The team contributes its own language rules and product knowledge. After the correction, the participant receives a second brief with a different offer limitation. Independent work allows assessing whether the participant can perform the editing without a ready list of errors from the first example.

We can include texts prepared for search, if it corresponds to the group's responsibilities. The scope of the sessions concerns the quality of responses and the consistency of content with sources. Position in Google, citations by the model, and the number of customer queries are not guaranteed results of the workshop.

Division of Work in the Team

The content creator needs information from the product owner and someone who approves the offer. Before the sessions, we establish who participates in the exercises and who contributes requirements to the brief. The program for the team writing regularly will be different than the introduction for people just starting to use AI.

If the company does not have a confirmed price or service scope, these information need to be internally agreed upon. The tool will not decide for the company what the audience can be promised.

How to Order a Training

The offer defines the preparation, number of sessions, and time for evaluating the work. Any consultations after the sessions are arranged separately. The client chooses the allowed environment and purchases licenses; the setup of accounts and connections with other tools has a separate scope.

Submit a description of the type of materials and the process of their acceptance.

Who Participates in the Sessions

The content author needs time for the brief, draft, and correction. The product expert explains the scope and basis of the statements, the editor works on the argumentation and language, and the campaign specialist evaluates how the material connects with the advertisement or email. Not everyone needs to participate in the entire program.

Each performs their own task and receives feedback on the material that applies to them. Work can be done on a fictional offer. The workshop can focus on a single campaign material or be spread over a series of sessions with an independent task between meetings.

How Much Does the Training Cost and When Does It Pay Off

The training starts at €1,150 net per day. We calculate the return on one process, without assumptions about the entire company.

According to a study published in Science (2023), the time for writing tasks with ChatGPT decreased by 40%. Therefore, the scenario adopts a cautious weekly hour and checks it with measurement.

Frequently asked questions

How much does the AI marketing training cost?

From €1,150 net per day of sessions. The offer defines the preparation, number of sessions, and time for evaluating the work. Licenses are purchased by the company.

In which tool do we work?

In the tool selected by the company, for example, ChatGPT or Claude. Setting up accounts and connections with other tools is a separate scope.

Can the training take place online?

Yes. We conduct the sessions in the client's office in Warsaw or online, in the tool approved by the company.