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AI for catalog data: product width or package width?

Short answer

An AI model helps with catalogue attributes when suppliers describe the same features differently and a name dictionary cannot keep up. With fixed supplier templates a dictionary of equivalents is enough, and the model proposes the target field with the source label for approval. At 5,000 attributes a month, a dictionary cuts errors from 10% to 5% and fine-tuning to 2%, saving 20 hours, or €698 a month.

How we workDetails ↓

  1. 01Call30 minutes with an engineer, free
  2. 02PrototypeA working system on your process and data, free
  3. 03ImplementationTarget and fixed price in the contract; 50% at signing
  4. 04Acceptance50% once the agreed target is met
model on your server or in the cloud in the EU
quoted after the review
same work in application with EU cloud model
from €3,000
task, data and equipment analysis
€0

We belong to the OpenAI and Anthropic partner programmes and learn through their official courses. What this means ↓

Author: Syntalith · 3 min read

Example: the morning request inbox
Agent · ready

Statistics

Catalogues and AI: statistics 2026

20 h

fewer corrections a month at 5,000 attributes: a supplier name dictionary cuts errors from 10% to 5%, fine-tuning to 2%, at 3 min per correction. Scenario.

Figures checked: 22 October 2026

Two widths, two fields in the catalogue

A supplier gave the product width and the package width separately, each with a value and a unit. The catalogue has separate fields for both dimensions, but the import shortened the names and saved both values as „width”. An employee has to go back to the spreadsheet to work out which number belongs on the product card.

A useful proposal keeps the original label, the value and the unit, links to the place in the spreadsheet and names the target field. It gets harder when other suppliers describe the feature differently: one writes „product width without packaging”, another puts the width in a „transport packaging” section. The word „width” alone is not enough, and the model has to read the context.

Assigning an attribute to a field
  1. 01Labelthe original name, value and unit
  2. 02Contextthe spreadsheet section and the supplier's description
  3. 03Fielda proposed field in the PIM
  4. 04Unitconversion once the dimension is recognised
  5. 05Approvalan employee, with a link to the source

How much a simpler change gives, and how much training adds

Scenario: 5,000 attributes a month
Today: 10% errors × 5,000 × 3 min
25.0 h (€873)
After a change without training (a supplier name dictionary): 5%
12.5 h (€436)
After fine-tuning: 2%
5.0 h (€175)
The simpler change gives 12.5 h, fine-tuning adds another 7.5 h (€262) a month

Compare fine-tuning with the cost of examples, training and re-evaluation

The error shares and the time per correction are the scenario's assumptions, which we measure on the client's cases not used for training. €34.90 an hour is the EU average hourly labour cost for 2025 according to Eurostat.

In this count a supplier name dictionary gives most of the effect for a fraction of the cost. Training makes sense at a larger scale or when the remaining errors are expensive. A missing unit, or the abbreviation „w.” with no heading, stays a gap for the supplier to fill, and the tool shows it next to the proposal.

A comparison before deciding to train
  • Evaluation cases kept apart from the training examples
  • The same set for the current model, the simpler change and the adapted model
  • Correct answers prepared by the people who correct the results today
  • Errors counted separately for each type of mistake
  • A plan to re-evaluate after a change of the base model or the process

The set of training examples has to be maintained: when the process, the naming or the base model changes, the evaluation is repeated on the same test set. We include that cost in the quote together with the training itself.

How much a supplier name dictionary solves

A fixed supplier template lets you record an unambiguous link: its column matches a given field. When the names differ but their meaning is agreed, a dictionary of equivalents is enough. Akeneo describes a measurement as a value with a unit and groups units into families with a shared standard unit. Converting centimetres to millimetres is a rule, but first you have to know what the number refers to. Checking product cards before publication is covered in the article on product card completeness.

Dictionary, a ready-made model or adaptation
  • Fixed supplier templates

    a dictionary of equivalent names

    configuration

  • Varied descriptions, clear field definitions

    a ready-made model with field definitions

    an app from €3,000

  • Recurring errors of meaning

    a model adapted on the team's corrections

    priced after a comparison

Where to start

The team explains the catalogue fields, maintains their definitions and points out difficult supplier names. We run the trial on spreadsheets not used for adapting the model, comparing the dictionary, a ready-made model and an adapted model. We adapt models as part of private LLMs, and we build the app where an employee sees the result next to the source as part of AI apps. For the free analysis, a few examples of an error that keeps coming back and a note on who corrects it today are enough.

Worked example · Scenario

How we count the payback: catalogue data

We run the same count for your catalogue in the free analysis.

€2,792

a month for handling 800 orders that bypass the checkout

Payback: 1.3 mo.

6 minutes to retype an order or answer a question and checking in 15% of the old time are our assumptions. €34.90 an hour is the EU average hourly labour cost for 2025 according to Eurostat, for companies with 10 or more employees. Model cost: reading the order in our system (about €0.0006) plus matching the lines (Claude Sonnet 5.5, about 3,000 + 500 tokens), at the ECB rate of 1.1205 USD per euro on 22 October 2026.

See the full calculation →

This is how we implement it in companies

All case studies →

Client results.

All projects →
foap.comcustomer service

foap.com customer service: 95% of replies are sent automatically.

Users from several countries write to foap.com, in several languages. The system reads the entire conversation and the terms of that person, and then sends a response in that person's language. Questions about money and exceptions go to the team with a ready draft, so they have to check and send them.

the system sends the answers itself, without human typing
95%
time from the arrival of the e-mail to the ready response (median)
30 s
e-mails that require a response receive a ready-made draft
100%
less work for every 1000 answers (estimate)
47 h

Data from foap.com production, October 20-21, 2026. Estimate: 3 minutes for handwritten response.

How foap.com customer service works →
Sample messages. Money matters always come to the person.

Other implementations

jaktako.design

studio projektowe

−87%

Time to look for new customers, every day

4 hours → 30 min

approx. 73 hours less per month (21 days of work)

according to the studio

How the agent loop works →
Signature Estates

real estate

approx. −90%

Operator time spent browsing portals, per day

2–3 hours → 20 min

approx. 45 hours less per month (21 days of work)

respect · contact the seller 5 minutes after the announcement

How the agent finds property listings →
Kuba Koziej, CEO and co-founder of MoreGrowth and board member at Natu.Care

Kuba Koziej

CEO and co-founder, MoreGrowth

„We started with my own AI agent. During the training that followed, I learned to build new applications myself. Today I am bringing this way of working with AI into my business. Working with Syntalith gave me exactly the skills and tools I needed.”

View the original training review on LinkedIn ↗

A model on your server or in the cloud in the EU, proven on your tasks.Book a free process review (30 min) →

How we build automation and agents

From a conversation to a working system in four steps.

  1. 01 · 30 min

    Free process review

    €0

    You're talking to an engineer. You receive the written plan within 2 business days.

  2. 02 · 5 days

    Free prototype

    €0

    The system works on 20-100 cases that your team has already handled. You see every result.

  3. 03 · 2–16 weeks

    Build

    50%

    Fixed price and goal written in the contract. First installment upon signing.

  4. 04 · after reaching the goal

    Reception

    50%

    You pay the second installment when the system reaches its target on your cases.

How a free prototype is created

Mon.

We set a goal

What result do you consider good?

Tue–Wed

The system is working

It goes through your affairs, one by one.

Thu

We compare

We check every difference with the team's work.

Fri

Result and price

List of errors and fixed implementation price.

You choose the matters. We anonymize them upon request, they stay in the EU and we delete them after the test.

On the market, such a test usually costs from PLN 3,000 to PLN 8,000.

Book a free process review (30 min)

We establish a prototype during a free analysis.

Data checked on October 25, 2026.

„Is my data safe?”

Yes. You choose where they go: from your company account to the model on your server.

  1. 00Employee's private account

    Customer and company data ends up in an account that the company cannot see or control. There is no data processing agreement, so it is a violation of the GDPR. When an employee leaves, the chat history goes with them.

  2. 01ChatGPT or Claude corporate account

    The provider does not use your data to train models. A copy of the queries remains in his logs for up to 30 days.

  3. 02API with zero retention (ZDR)

    The provider processes the request and does not save anything. It requires his consent, we prepare the application together.

  4. 03Processing in the EU

    Queries are counted and stored in Europe: OpenAI in the EU region, Claude via clouds with the EU region.

  5. 04Model at your place

    The open model runs on your server or in your cloud in the EU. The data does not go outside the company.

What we do with every implementation

  • Confidentiality agreement and data processing agreement before we receive any data.
  • You choose the cases for the prototype and we anonymize them upon request.
  • The data stays in the EU and we delete it after the test.
  • Corporate accounts with an administrator on your side.

When data cannot leave the company

The open model runs on your server or in your cloud in the EU. To choose from:

White-tailed eagle
Polish model, SpeakLeash and ACK Cyfronet AGH
PLLUM
Polish model, HIVE consortium commissioned by the Ministry of Digitization
Qwen
Alibaba
GLM
Zhipu AI
DeepSeek
DeepSeek

We select a model for the task and check it on your cases. We run it, tune it and maintain it.

Source: Bielik and PLLuM, ACK Cyfronet AGH ↗ · PLLuM, Ministry of Digitization ↗

Do you have a lot of your own data? We will fine-tune the small model.

  1. 1 Your examples
  2. 2 tuning
  3. 3 test on new cases
  4. 4 model at your place

When you have thousands of similar emails, documents or reports, we teach a small open model based on your examples. It works for you, responds quickly and costs less to maintain than a large model. We measure quality on issues that the model has not seen while learning.

Przemysław and Piotr did it in large programming and consulting companies. Artem did it before and does it today at Syntalith. It's about models on your own infrastructure, tuning and quality measurement.

You choose the protection level during the interview. We sign the data processing agreement before we see any data.Schedule a free analysis →

Private AI models

A model on your server or in the cloud in the EU, proven on your tasks.

We select the model and equipment for the task, run it and measure the quality using your examples before you buy anything. The data stays in the company or in the cloud in the EU. We price implementation, hardware or hosting and support separately after analysis.

View private AI models →
model on your server or in the cloud in the EU
quoted after the review
same work in application with EU cloud model
from €3,000
task, data and equipment analysis
€0

Questions

  • How do you standardise product attributes from suppliers?

    With fixed templates, a dictionary of equivalent names. With varied descriptions, a model proposes the target field with the source label, and an employee approves the assignment.

  • Will AI convert the units?

    Converting units is a fixed rule. The model is needed earlier, to recognise what the number refers to, such as the product or the package.

  • How much does fine-tuning a model cost?

    At Syntalith an AI app costs from €3,000 net, and we price adapting a model after comparing it with a simpler change on cases the model has not seen. In the scenario, fine-tuning adds 7.5 hours a month on top of what a supplier name dictionary achieves.

Let's talk

Just write, call or choose a date.

We work fast because we hate corporate cotton wool. We don't have salespeople or managers to keep an eye on managers. You talk immediately to engineers who then build your system. We respect each other's time and yours too.

We will accept 3 more companies by the end of the year.

Mon–Fri 9:00–17:00 CET

What our OpenAI and Anthropic partnerships mean for you.

OpenAI makes ChatGPT and Anthropic makes Claude. We belong to the partnership programs of both companies, so we work with their tools every day and learn from the creators themselves.

OpenAI Select PartnerClaude Partner Network
01We will select a tool for the task
We implement both ChatGPT and Claude. We check both on your documents, and you choose the one that makes fewer corrections and saves more time.
02Knowledge straight from the creators
We learn from official OpenAI and Anthropic courses and materials. Your team learns about the features and settings that work today.
03Licenses without our margin
When we roll out ChatGPT, Claude or Copilot, you buy the licences directly from OpenAI, Anthropic or Microsoft and they invoice you. We add nothing to the licence.
04Certified engineers
On the team, we have an AWS certification in machine learning and an Anthropic certification in systems architecture on Claude.

Participation in programs does not mean that OpenAI or Anthropic endorses our services.