Blog · Published · Updated
AI for catalog data: product width or package width?
Short answer
An AI model helps with catalogue attributes when suppliers describe the same features differently and a name dictionary cannot keep up. With fixed supplier templates a dictionary of equivalents is enough, and the model proposes the target field with the source label for approval. At 5,000 attributes a month, a dictionary cuts errors from 10% to 5% and fine-tuning to 2%, saving 20 hours, or €698 a month.
How we workDetails ↓
- 01Call30 minutes with an engineer, free
- 02PrototypeA working system on your process and data, free
- 03ImplementationTarget and fixed price in the contract; 50% at signing
- 04Acceptance50% once the agreed target is met
- model on your server or in the cloud in the EU
- quoted after the review
- same work in application with EU cloud model
- from €3,000
- task, data and equipment analysis
- €0
We belong to the OpenAI and Anthropic partner programmes and learn through their official courses. What this means ↓
Author: Syntalith · 3 min read
Statistics
Catalogues and AI: statistics 2026
20 h
fewer corrections a month at 5,000 attributes: a supplier name dictionary cuts errors from 10% to 5%, fine-tuning to 2%, at 3 min per correction. Scenario.
14–56%
According to Anthropic (2025), studies with a control group found smaller time savings, from 14% to 56%.
Source: Anthropic, Estimating AI productivity gains (2025) ↗
48.2%
According to Eurostat (2025), 48.2% of EU retail enterprises that used AI used it for marketing or sales.
15.5%
According to Eurostat (2025), 15.5% of EU retail enterprises with at least 10 employees used AI.
Source: Eurostat, Artificial intelligence by NACE Rev. 2 activity (isoc_eb_ain2) (2025) ↗
50%
According to the European Commission (2026), half of EU SMEs and mid-caps name high investment costs as a barrier to AI.
Source: European Commission, Flash Eurobarometer 578 (2026) ↗
Figures checked: 22 October 2026
Two widths, two fields in the catalogue
A supplier gave the product width and the package width separately, each with a value and a unit. The catalogue has separate fields for both dimensions, but the import shortened the names and saved both values as „width”. An employee has to go back to the spreadsheet to work out which number belongs on the product card.
A useful proposal keeps the original label, the value and the unit, links to the place in the spreadsheet and names the target field. It gets harder when other suppliers describe the feature differently: one writes „product width without packaging”, another puts the width in a „transport packaging” section. The word „width” alone is not enough, and the model has to read the context.
- 01Labelthe original name, value and unit
- 02Contextthe spreadsheet section and the supplier's description
- 03Fielda proposed field in the PIM
- 04Unitconversion once the dimension is recognised
- 05Approvalan employee, with a link to the source
How much a simpler change gives, and how much training adds
- Today: 10% errors × 5,000 × 3 min
- 25.0 h (€873)
- After a change without training (a supplier name dictionary): 5%
- 12.5 h (€436)
- After fine-tuning: 2%
- 5.0 h (€175)
- The simpler change gives 12.5 h, fine-tuning adds another 7.5 h (€262) a month
Compare fine-tuning with the cost of examples, training and re-evaluation
The error shares and the time per correction are the scenario's assumptions, which we measure on the client's cases not used for training. €34.90 an hour is the EU average hourly labour cost for 2025 according to Eurostat.
In this count a supplier name dictionary gives most of the effect for a fraction of the cost. Training makes sense at a larger scale or when the remaining errors are expensive. A missing unit, or the abbreviation „w.” with no heading, stays a gap for the supplier to fill, and the tool shows it next to the proposal.
- Evaluation cases kept apart from the training examples
- The same set for the current model, the simpler change and the adapted model
- Correct answers prepared by the people who correct the results today
- Errors counted separately for each type of mistake
- A plan to re-evaluate after a change of the base model or the process
The set of training examples has to be maintained: when the process, the naming or the base model changes, the evaluation is repeated on the same test set. We include that cost in the quote together with the training itself.
How much a supplier name dictionary solves
A fixed supplier template lets you record an unambiguous link: its column matches a given field. When the names differ but their meaning is agreed, a dictionary of equivalents is enough. Akeneo describes a measurement as a value with a unit and groups units into families with a shared standard unit. Converting centimetres to millimetres is a rule, but first you have to know what the number refers to. Checking product cards before publication is covered in the article on product card completeness.
Fixed supplier templates
a dictionary of equivalent names
configuration
Varied descriptions, clear field definitions
a ready-made model with field definitions
an app from €3,000
Recurring errors of meaning
a model adapted on the team's corrections
priced after a comparison
Where to start
The team explains the catalogue fields, maintains their definitions and points out difficult supplier names. We run the trial on spreadsheets not used for adapting the model, comparing the dictionary, a ready-made model and an adapted model. We adapt models as part of private LLMs, and we build the app where an employee sees the result next to the source as part of AI apps. For the free analysis, a few examples of an error that keeps coming back and a note on who corrects it today are enough.
Worked example · Scenario
How we count the payback: catalogue data
We run the same count for your catalogue in the free analysis.
€2,792
a month for handling 800 orders that bypass the checkout
Payback: 1.3 mo.
6 minutes to retype an order or answer a question and checking in 15% of the old time are our assumptions. €34.90 an hour is the EU average hourly labour cost for 2025 according to Eurostat, for companies with 10 or more employees. Model cost: reading the order in our system (about €0.0006) plus matching the lines (Claude Sonnet 5.5, about 3,000 + 500 tokens), at the ECB rate of 1.1205 USD per euro on 22 October 2026.
See the full calculation →