Customer questions and B2B orders arrive by email. The system prepares a reply or a draft order, and customer service approves it.
Automation, paid once
from €3,000 net
Test on your process: €0
You pay 50% after acceptance
How much does AI for an online store cost, and when does it pay back?
Short answer
AI for an online store costs from €3,000 net. In our scenario it pays back in 1.3 months. Today, handling 800 orders that bypass the checkout costs €2,792 a month. With the system, the same work costs €427. Customer service approves every order. A line without a match waits for a decision. The test on your process is free.
Statistics
E-commerce statistics 2026
78%
According to Eurostat (2025), 78% of internet users in the EU bought or ordered goods or services online.
According to the European Commission (2026), customer service is the most common use of AI among EU small and medium-sized companies that already use it: 47%.
a month for handling 800 orders that bypass the checkout
Today€2,792
With the system€427
Payback: 1.3 mo.
In your company
Small store
200 orders · €698 a month
5.1 mo. payback
Mid-sized store
800 orders · €2,792 a month
1.3 mo. payback
Large store
2,500 orders · €8,725 a month
0.4 mo. payback
The team gets back about 68 hours of work a month, or 9 working days, and the company €28,379 a year. We count after the time a person spends checking and after the model cost.
800 × 6 min = 80 h × €34.90 = €2,792 a month. With the system, a person checks the output in 15% of the old time (€419) and the model costs €8. That leaves €427. The saving is €2,365 a month, so €3,000 pays back in 1.3 months.
Assumptions: 6 minutes to retype an order or answer a question and checking in 15% of the old time are our assumptions. €34.90 an hour is the EU average hourly labour cost for 2025 according to Eurostat, for companies with 10 or more employees. Model cost: reading the order in our system (about €0.0006) plus matching the lines (Claude Sonnet 5.5, about 3,000 + 500 tokens), at the ECB rate of 1.1205 USD per euro on 22 October 2026.
foap.com customer service: 95% of replies are sent automatically.
Users from several countries write to foap.com, in several languages. The system reads the entire conversation and the terms of that person, and then sends a response in that person's language. Questions about money and exceptions go to the team with a ready draft, so they have to check and send them.
the system sends the answers itself, without human typing
95%
the system sends the answers itself, without human typing
time from the arrival of the e-mail to the ready response (median)
30 s
time from the arrival of the e-mail to the ready response (median)
e-mails that require a response receive a ready-made draft
100%
e-mails that require a response receive a ready-made draft
less work for every 1000 answers (estimate)
47 h
less work for every 1000 answers (estimate)
Data from foap.com production, October 20-21, 2026. Estimate: 3 minutes for handwritten response.
An order from an email reaches the sales system as a ready draft. A line the catalogue cannot confirm waits for an operator's decision and goes no further. Reading one order costs about €0.0006.
“We started with my own AI agent. During the training that followed, I learned to build new applications myself. Today I am bringing this way of working with AI into my business. Working with Syntalith gave me exactly the skills and tools I needed.”
You choose the test cases. We anonymise them on request.
They stay in the EU and we delete them after the test.
We sign the NDA and the data processing agreement before we receive anything.
After acceptance you keep the code, the test set and the documentation. You pay for licences and model usage directly to the provider. Your store team on ChatGPT or Claude: from €1,150 net for a team of up to 10 people.
Questions
Where should an online store start with AI?
With orders and questions that do not go through the checkout: emails from businesses, returns, questions about availability. In the review we count how much time they take.
How much does order automation in e-commerce cost?
From €3,000 net, paid once. After the 5-day test the build takes 2 to 6 weeks. You get a fixed price before the contract: 50% on signing and 50% after acceptance on your own orders.
Is ChatGPT enough?
ChatGPT will help write a product description. Orders from emails have to be matched to the catalogue and stock, so they need a system connected to the store. Your team on ChatGPT or Claude is a second step, from €1,150 net.
When does it not pay off?
Below 90 orders a month the payback takes more than a year. Then it is better to start with ChatGPT or Claude for the team, from €1,150 net, with training on your own tasks.
What do we need to prepare?
20 to 100 orders that bypassed the checkout in recent weeks, a catalogue export and the name of your store platform.
Let's talk
Just write, call or choose a date.
We work fast because we hate corporate cotton wool. We don't have salespeople or managers to keep an eye on managers. You talk immediately to engineers who then build your system. We respect each other's time and yours too.
We will accept 3 more companies by the end of the year.
What our OpenAI and Anthropic partnerships mean for you.
OpenAI makes ChatGPT and Anthropic makes Claude. We belong to the partnership programs of both companies, so we work with their tools every day and learn from the creators themselves.
Claude Partner Network
01We will select a tool for the task
We implement both ChatGPT and Claude. We check both on your documents, and you choose the one that makes fewer corrections and saves more time.
02Knowledge straight from the creators
We learn from official OpenAI and Anthropic courses and materials. Your team learns about the features and settings that work today.
03Licenses without our margin
You buy accounts directly from OpenAI or Anthropic and receive an invoice from them. We do not add anything to the license.
04Certified engineers
On the team, we have an AWS certification in machine learning and an Anthropic certification in systems architecture on Claude.
Participation in programs does not mean that OpenAI or Anthropic endorses our services.
customer service
