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Equipment for customer trials: a custom workflow?
Short answer
A demo equipment system links a salesperson's booking to where a specific unit actually is, so sales does not promise to ship a device that has not come back yet. First check the rental module in your current system, and build your own app when bookings in the CRM and warehouse stock drift apart.
How we workDetails ↓
- 01Call30 minutes with an engineer, free
- 02PrototypeA working system on your process and data, free
- 03ImplementationTarget and fixed price in the contract; 50% at signing
- 04Acceptance50% once the agreed target is met
- net per application, fixed price before contract
- from €3,000
- from signing the contract to acceptance
- 4–10 weeks
- free prototype on your documents
- €0
We belong to the OpenAI and Anthropic partner programmes and learn through their official courses. What this means ↓
Author: Syntalith · 3 min read
Statistics
Sales and AI: statistics 2026
2.5 mo.
payback of €3,000 at 200 demo unit shipments a month: €1,745 of work today, €525 with checking and the model. Scenario.
34.7%
According to Eurostat (2025), 34.7% of EU enterprises that use AI use it for marketing or sales.
Source: Eurostat, Use of artificial intelligence in enterprises (2025) ↗
20.0%
According to Eurostat (2025), 20.0% of EU companies with at least 10 employees used AI.
50%
According to the European Commission (2026), half of EU SMEs and mid-caps name high investment costs as a barrier to AI.
Source: European Commission, Flash Eurobarometer 578 (2026) ↗
48%
According to the European Commission (2026), 48% of EU SMEs and mid-caps name a lack of expertise as a barrier to AI.
Source: European Commission, Flash Eurobarometer 578 (2026) ↗
Figures checked: 22 October 2026
- 01Bookingthe salesperson and the date at the client
- 02Unitserial number and location
- 03Returnplanned and actual
- 04Next shipmentafter the return is confirmed
An extended demo affects the next one
Say a client has asked to try a device for longer. The account manager agreed to discuss an extension, but the warehouse still sees the original date. A second salesperson is planning a demo of the same unit. They need to know whether they can really promise to ship it, and the person running the first demo should see whose work the delay makes harder.
In the proposed flow, the extension request appears next to the loan and the next booking. The coordinator can agree a date with both people or point to another available unit. After confirmation, the warehouse gets the updated plan. When the equipment comes back, an employee records the receipt and passes it on to the usual preparation for the next demo.
This distinction matters in practice: an agreed return date helps with planning, and only the warehouse record confirms that the device has come back. The company decides who, after receipt, declares it ready for further use. The portal can show this information to the salesperson without replacing the employee's judgement.
The rental module before your own sales demo equipment app
Rental modules in sales systems handle physical products on loan, including planning, pick-up and return locations and serial number tracking. The settings available depend on the modules installed. The module is worth checking for equipment handed to clients on trial, too.
With a small pool of equipment, a shared register and one person coordinating dates may be enough. A ready module is a strong candidate when it handles units, bookings and extensions in a way sales understands. Before building anything, walk through overlapping demos in it. The name of a feature does not show whether the second person will hear about the delay.
An integration is justified when the warehouse module works well, but the booking starts in the CRM and has to be retyped. Your own app can cover exactly the contact between the salesperson and the coordinator, while the records stay in the warehouse system. You do not need to rebuild invoicing or the other functions of a rental system if the company does not need them.
What to bring over from the old register
At launch, what matters most is the devices currently at clients and the confirmed next bookings. You need to keep the contact person, the unit and the current agreement on its return. Past demos can stay in the archive, as long as the team can find them.
The maintenance offer should make clear who explains a date change that shows in the CRM and not in the warehouse. Also agree on exporting a device's history, access to the code and documentation, and the terms for another company taking over support. Your own solution still needs user help and upkeep of the connections.
Talk to Syntalith about the flow of demo equipment. Describe the last time a demo was extended and how the next recipient was settled. That lets you compare configuring the module, an integration and your own app on the work salespeople actually do. A custom app at Syntalith starts from €3,000 net (pricing).
What a demo equipment system costs and when it pays back
- Today
- 200 demo unit shipments × 15 min = 50 h × €34.90 = €1,745
- With the system, a person checks the output in 30% of the time
- €524
- Model, 1 call per case, Claude Sonnet 5.5
- €1
- Cost of one case
- €8.73 today, €2.63 with the system
- Saving
- €1,220 a month
Payback of €3,000
2.5 months
The volume, the time and the checking share are the scenario's assumptions. €34.90 an hour is the EU average hourly labour cost for 2025 according to Eurostat. Model: 2,000 input tokens and 200 output tokens per call at Anthropic's rates, converted at the ECB rate of 1.1205 USD per euro.
- Time from receiving a case to the result, before and after the change
- Cases the app passed to a person
- Corrections by the person checking
- Model and maintenance cost at the target volume
Where to start
In the free process review we choose one process and count the team's volume and working time, and within 2 working days you get a written summary with a price. We build as part of AI apps, and we price maintenance separately.
Worked example · Scenario
How we count the payback: demo units
We run the same count for your sales team in the free process review.
€3,490
a month for quoting 150 enquiries by hand
Payback: 1 mo.
40 minutes to quote a request and checking in 15% of the old time are our assumptions. €34.90 an hour is the EU average hourly labour cost for 2025 according to Eurostat, for companies with 10 or more employees. Model cost: reading the enquiry in our quoting system (about €0.0008) plus pricing the lines (Claude Sonnet 5.5, about 4,000 + 1,500 tokens), at the ECB rate of 1.1205 USD per euro on 22 October 2026. The extra margin is a scenario: we assume 1 in 40 enquiries quoted the same day ends in an order that a slow reply loses today, with a margin of €344. In the review we count it on your sales process.
See the full calculation →