AI for following up on campaign execution

The outlet has the materials but cannot set up the display

Head office sent campaign materials to 120 outlets. One outlet confirmed it received the posters and information cards, and in a later email added that the stand from the display plan is missing. Another outlet writes that the display is ready. A third does not reply. The campaign manager sends everyone the same reminder, and the outlet without the stand gets chased for something it is waiting for from head office.

The agent shows the message on the outlet and prepares a question for the person responsible for fittings: was the stand sent, and what should we tell the outlet manager? When the team proposes a different display layout, the campaign manager judges it by the company's rules. The agent creates no display rules of its own. A missing reply is no basis for assessing staff, because the coordinator may know the circumstances.

What it costs and when it pays back

The count covers the work around a case: searching, reading, writing and passing things on. What remains is the time to check the output, 30% of today's work in the scenario. Before the quote we measure both times on 20 to 100 cases the team has already handled, in a €0 test that takes 5 working days.

More important than the coordinator's hours is the number of outlets where the campaign really started on time. An outlet waiting a week for a stand loses a week of sales of the promoted product. That is why the trial also counts the time from an outlet reporting an obstacle to head office answering.

When an inspection app is enough

SafetyCulture lets you run actions with comments, and attaches photos and notes to actions raised from inspection questions. If the network collects confirmations of campaign execution in such a tool, its report is enough. The question of which instruction applies in an outlet belongs to a knowledge base for a franchise network. An agent makes sense when replies arrive by email and messenger, and the obstacles have to be read from the text.

Where to start

The first scope covers one campaign. The team names the plan, the places where replies are collected and the people who support the outlets. We build this as part of AI agents. For the free process review, a description of one case from recent weeks and the tools it ran through is enough. You do not need to send confidential documents, and you get a written plan within 2 working days.